The Apprentice, Week Sixteen:
Business Communication Expert Shows
Why Kendra Now Has Lead  

Kendra moved ahead of Tana during the last task. Viewers have seen a side of Kendra, which she has not shown in earlier episodes. “Over the last sixteen weeks, Kendra has often butted heads with other people on her team. Her inability to work with Craig is an example of this. She also seems to have had trouble getting team members to work constructively on projects with her, which has left her doing most of the work. Kendra seems to have worked through these issues in Week Sixteen,” says Dunitz. “Kendra completes her video game world championship task with high approval ratings from sponsors in the show. While it is not clear how much of the work done was delegated to teammates, the viewer surmises her team worked well together based on the joyful emotional display at parting.” Kendra herself is smiling and teary-eyed. This is a side that Kendra has not shown before. “It is a positive sign that she can get past the angry façade she often shows viewers and let them see the softer side,” Dunitz concludes.


Tana slips a notch in her management of the 2012 Olympics bid. Until Week Sixteen, Tana has demonstrated an excellent ability to work with others. She generally has a cheerful countenance and an upbeat attitude. “In Week Sixteen, she does not deal well with her displeasure about the teammates she has been assigned. It reflects poorly on her that she expressed her feelings on this issue with sponsors and other prominent individuals, ” Dunitz explains. “If Tana had so little confidence in her team, she should have done some micromanaging.” The event program did not simply have spelling or grammar errors, it had personal comments throughout which would have been disastrous for participating athletes to see. It is hard to imagine this happening anywhere but in a sitcom. It was as if Kristin was trying to sabotage Tana’s task. “If Tana did not have the time to proofread Kristin’s assignment, she should have delegated that responsibility to another member of her team,” Dunitz concludes. “Tana need to show stronger leadership. Her responses to Governor Pataki’s assistant were weak. Even if she did not know when the programs were to be delivered, she could have displayed more confidence. People need to feel that the project manager has things under control.” While the task had international flavor, it was held in the United States. Tana nor any of her teammates made sure an American flag was available. As a result, Governor Pataki was displeased. Tana’s performance on this task was lackluster.


Carol Dunitz is an effective business communication expert. She is an author and professional speaker who has ten programs that teach people how to communicate more effectively. She generally dresses in costumes for her presentations, sings original songs and tells stories and anecdotes that underscore the points she makes. Programs address issues including interpersonal communication, listening, leadership, teambuilding, sales and negotiating, customer service, intercultural communication, and advertising and marketing.


Dunitz will be exhibiting at annual conferences for ASTD (Association for Training and Development) in Orlando (Booth 1135) from June 6-8 and at SHRM (Society for Human Resource Management) in San Diego (Booth 236) from June 19-21.

Her new book, ‘Louder Than Thunder,’ is about a CEO who calls in her three vice presidents to tell them she is about to step down and that one of them will succeed her. She has a riddle for them, “What is louder than thunder, as highly charged as lightning, and more powerful than the fierce North Wind?” Whoever comes back with the best answer will be the next CEO.


“Louder Than Thunder” provides significant insight on how to become a better communicator through a series of vignettes. These vignettes deal with the insights of a young person while coming of age and subsequently achieving lifelong aspirations. The reader is taken on a journey with the book’s protagonist as she learns to deal with the world around her by carefully listening and observing. In the process, the reader comes to understand how to communicate more effectively in every day interactions in and out of the workplace.


“ Louder Than Thunder” has received excellent reviews in newspapers around the country as well as on the Internet. “Louder Than Thunder” is illustrated by a ward-winning artist Helen Gotlib. It is available at bookstores everywhere or at louderthanthunder.com. A recording on CD by the author as well as the learning guide are for sale at www.louderthanthunder.com.

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