The Apprentice, Week Twelve: Communication Expert Says, “Kudos on the Coda. Chris is a Real Mensch.”

Donald Trump fires Chris at the end of week twelve. As project manager, he makes some bad decisions and is unable to evoke the necessary creativity to lead his team to victory. Many will remember Chris as the youngest contestant this season with the bad temper and the nasty tobacco chewing habit. Dr. Carol Dunitz prefers to focus on the sportsmanlike way in which he conceded defeat. “It was Chris’ final bow,” Dunitz points out, “that elevated him above those took the farewell taxi ride before him.”


Dunitz compares the taxi ride at the end of the show to a round of golf with a new customer or co-worker. “You can learn a lot about a person on the golf course,” Dunitz comments. “Does he kick the ball to get a better lie when he’s in the rough? Does he throw his club when he slices into the woods? Does he insist on keeping his cell phone on during play? Unlike most of the contestants, Chris understood that the most important part of The Apprentice experience was not to have won, but to have done his best.”


Vince Lombardi once said, “ If you can't accept losing, you can't win.” Chris is able to accept defeat and the viewer has the sense he will be back to fight another day. “He may show his anger too readily, but he also has the capacity to weep. He embraces his successes but also has the ability to accept defeat. He is self-confident but also recognizes his flaws and works toward positive personal change,” Dunitz reports.


Most losers have sour grapes during the taxi ride at the end of the show. They pontificate about the bad decision that has been made which results in their dismissal. They ignore feedback that could help them in future interactions. They are self righteous and come to the decision that they know better. Chris thanks Mr. Trump, George, and Caroline for the opportunity to experience “this roller coaster ride…great times, incredible people.” He is “so happy to be given this chance. At the same time, he wishes those who are still competing “the best.” “We can all learn a lot from Chris.” Dunitz says. “He is a mensch—someone to admire and emulate.”


Dunitz is an author and professional speaker who has ten programs that teach people how to communicate more effectively. She will present and sign her new communication book, ‘Louder Than Thunder’ at five Borders Books locations in Michigan (Saturday, April 16: Dearborn, Taylor, Ann Arbor Arborland; Sunday, April 17: Brighton, Ann Arbor Main)


‘Louder Than Thunder’ is about a CEO who calls in her three vice presidents to tell them she is about to step down and that one of them will succeed her. She has a riddle for them, “What is louder than thunder, as highly charged as lightning, and more powerful than the fierce North Wind?” Whoever comes back with the best answer will be the next CEO.


“Louder Than Thunder” provides significant insight on how to become a better communicator through a series of vignettes. These vignettes deal with the insights of a young person while coming of age and subsequently achieving lifelong aspirations. The reader is taken on a journey with the book’s protagonist as she learns to deal with the world around her by carefully listening and observing. In the process, the reader comes to understand how to communicate more effectively in every day interactions in and out of the workplace.


‘Louder Than Thunder’ has received excellent reviews in newspapers around the country as well as on the Internet. It was featured on the March 7 th cover of Publishers Weekly. Davy Rothbart, publisher of Found magazine, who provided an a dvance endorsement for the business parable writes “Carol Dunitz has crafted a fine story whose lessons extend beyond the world of business into every walk of life.”


Dunitz plans to dress as Athena, Goddess of Wisdom and War, for her Borders presentations. She generally dresses in costumes for her presentations, sings original songs and tells stories and anecdotes that underscore the points she makes. Programs address issues including interpersonal communication, teambuilding, leadership, intercultural communication, sales and negotiating, customer service, and listening.


Dunitz is also the principal of The Last Word, a communication and creative services/advertising boutique in Ann Arbor, Michigan.

“Louder Than Thunder” is illustrated by a ward-winning artist Helen Gotlib. It is available at bookstores everywhere or at louderthanthunder.com. A recording on CD by the author as well as the learning guide are for sale at www.louderthanthunder.com.

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