The Apprentice, Week 11: Communication Expert Picks Winner; Speaks at Five Borders Stores This Weekend

Six contestants remain at the end of Week Eleven: Alex, Bren, Chris, Craig, Kendra, and Tana. While millions of television viewers are waiting for the final episode to see who the next apprentice will be, communication expert Dr. Carol Dunitz has gone out on a limb to predict the winner.


“Tana is the candidate who offers the most well-rounded skill set,” Dunitz says. “At the onset of week eleven when the members of Magna Corp and Net Worth meet, Trump advises them, ‘Always pay attention to your customer.’ Tana listens.” Tana, who is Magna Corp project manager, has her group members conduct market research before proceeding with their task. They talk to teens and twenty-somethings to discover what technology is important to them.


“Listening is the most important communication skill there is,” Dunitz insists. Listening is the central focus of her new book, ‘Louder Than Thunder: A Contemporary Business Parable.’

Dunitz is impressed with Tana’s ability to empower her teammates. Tana has everyone brainstorming, providing ideas about how the team should proceed. “The ability to get all team members involved,” Dunitz acknowledges, “is the mark of a great leader. When Magna Corp has problems with product samples that are dirty and printed incorrectly, Tana does not micromanage. She lets her team figure out what to do.”


When the time arrives for Magna Corp to make its presentation to Trump’s advisors, Tana offers a polished, upbeat introduction. “She is grounded and enthusiastic,” Dunitz comments. “At the same time, she doesn’t need to steal the show. She shares the spotlight with Bren, a member of her team who is also an excellent presenter.”


In her analysis of who the next apprentice will be, Dunitz addresses creative spirit. “In week nine, Tana demonstrates her creativity by landing on a way to get children involved,” Dunitz comments. She is referring to the hand prints Tana has children make on Magna Corp’s Home Depot boxes. “In week ten, Tana comes up with a clever name for the pizza her team makes and sells.”


“Tana is also an assertive salesperson. She is not the leader of her team in week ten, but there is leadership in her followership,” Dunitz insists. After Tana and Kendra determine where to sell pizzas, they go out and approach prospects.


Dunitz says, “Tana has a combination of warmth and resourcefulness as well as humility and talent that puts her way out in front. Trump places significant value on the ability to communicate well. Tana knows how to communicate, when to communicate, and is thoughtful about what she says.” Dunitz believes Trump will choose Tana as his next apprentice.


Dunitz is an author and professional speaker who has ten programs that teach people how to communicate more effectively. She will present and sign her new communication book, ‘Louder Than Thunder’ at five Borders Books locations in Michigan (Saturday, April 16: Dearborn 12:30 PM - 1:30 PM, Taylor 2:30 PM - 4:30 PM, Ann Arbor Arborland 6:30 PM - 8 PM; Sunday, April 17: Brighton 12:30 PM - 1:30 PM; Ann Arbor Main Store 6:00 PM-8 PM).


‘Louder Than Thunder’ is about a CEO who calls in her three vice presidents to tell them she is about to step down and that one of them will succeed her. She has a riddle for them, “What is louder than thunder, as highly charged as lightning, and more powerful than the fierce North Wind?” Whoever comes back with the best answer will be the next CEO.


“Louder Than Thunder” provides significant insight on how to become a better communicator through a series of vignettes. These vignettes deal with the insights of a young person while coming of age and subsequently achieving lifelong aspirations. The reader is taken on a journey with the book’s protagonist as she learns to deal with the world around her by carefully listening and observing. In the process, the reader comes to understand how to communicate more effectively in every day interactions in and out of the workplace.


‘Louder Than Thunder’ has received excellent reviews in newspapers around the country as well as on the Internet. It was featured on the March 7 th cover of Publishers Weekly. Davy Rothbart, publisher of Found magazine, who provided an a dvance endorsement for the business parable writes “Carol Dunitz has crafted a fine story whose lessons extend beyond the world of business into every walk of life.”


Dunitz plans to dress as Athena, Goddess of Wisdom and War, for her Borders presentations. She generally dresses in costumes for her presentations, sings original songs and tells stories and anecdotes that underscore the points she makes. Programs address issues including interpersonal communication, teambuilding, leadership, intercultural communication, sales and negotiating, customer service, and listening.


Dunitz is also the principal of The Last Word, a communication and creative services/advertising boutique in Ann Arbor, Michigan.

“ Louder Than Thunder” is illustrated by award-winning artist Helen Gotlib. It is available at bookstores everywhere or at louderthanthunder.com. A recording on CD by the author as well as the learning guide are for sale at www.louderthanthunder.com.


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