Author Uses Nontraditional Ways to Market Book; Approaches Untapped Venues For Speaking Tour
Professional Speaker Carol Dunitz, Ph.D. is gearing up to promote
her new book, "Louder Than Thunder," in some nontraditional ways.
Already known for her zany costumes and original songs, she plans
to dress as Athena, ancient goddess of wisdom and war, when she
ascends the podium to talk about becoming a better listener. Dunitz,
who has ten programs on different aspects of communication, sings
acappella and tells stories and anecdotes to underscore the points
"Getting the book into readers' hands is as important as generating
income at this point," she explains. "Every reader is potentially
an ambassador for the book. Last week I gave a seminar and every
attendee was required to read the book in advance. Since my book
has been published by a small publisher, it's important to take
advantage of opportunities like this to get the word out. I'll
be giving a keynote at eWomens Network next month," she shares.
"When people in the audience get excited about what you're sharing
with them and recognize there is real value, they stand in line
afterward to buy the book and get it signed."
Dunitz who graduated from the University of Michigan recently
sent out emails to all the alumni clubs affiliated with the university.
She is hopeful that many of them will want her to come speak.
She has also contacted a major retailer of upscale clothing for
men and women in the hope that it will be interested in doing
a promotion with her. She suggested she do a presentation at each
of their locations, which they could promote to bring customers
into their store an additional time. At the same time, she figures
it can stimulate interest in her business/communication book.
The book has received favorable reviews in major newspapers across
the country and on the Internet. Former Mayor of Detroit Dennis
Archer who provided an advance endorsement for the business parable
wrote "'Louder Than Thunder' shatters the glass ceiling while
dispelling gender myths that have plagued corporate America for
generations. This book is a 'heads up' for every businessman,
an inspiration for every businesswoman, and a thoughtful reminder
about how we can all aspire to be better communicators." 'Louder
Than Thunder' was featured on the March 7th cover of Publishers
The book is about a CEO who calls in her three vice presidents
to tell them she is about to step down and that one of them will
succeed her. She has a riddle for them, "What is louder than thunder,
as highly charged as lightning, and more powerful than the fierce
North Wind?" Whoever comes back with the best answer will be the
"Louder Than Thunder" provides significant insight on how to
become a better communicator through a series of vignettes. These
vignettes deal with the insights of a young person while coming
of age and subsequently achieving lifelong aspirations. The reader
is taken on a journey with the book's protagonist as she learns
to deal with the world around her by carefully listening and observing.
In the process, the reader comes to understand how to communicate
more effectively in every day interactions in and out of the workplace.
Dunitz is also the principal of The Last Word, a communication
and creative services business in Ann Arbor, Michigan. The book
is illustrated by award-winning artist Helen Gotlib.
"Louder Than Thunder" is available at bookstores everywhere or
at louderthanthunder.com. A recording on CD by the author as well
as the learning guide are for sale at www.louderthanthunder.com.